About
A Brief History
As a practicing anesthesiologist, our founder saw firsthand how overly complex the path to positive patient outcomes had become. He began to wonder: was there a better, simpler way?
Driven by a passion for enhancing airway management for all, he embarked on a mission to create a safer, more efficient solution. Collaborating with a dedicated team, he turned this vision into reality, transforming a simple idea into the innovative airway management company that TOAD™ proudly represents today.
The Current Problem
Applying Aristotelian first principles, it’s clear that better airway management demands a fundamental shift in approach. Despite advancements in modern medicine, the pulse oximeter's pitch drop during intubation still happens, highlighting a core issue: current techniques often hinder effective ventilation, increasing morbidity and mortality. If we could both visualize and ventilate consistently throughout intubation, we could significantly reduce the risk of hypoxemia.
So, why don’t we have a system that allows for continuous visualization and ventilation during intubation?
From a first-principles perspective, this is the logical next step that would enhance safety for both patients and healthcare providers.
The Need for the Next Evolution
Many of the devices we rely on daily have histories stretching back further than we often realize. Over recent decades, most global industries have continuously advanced their tools, technologies, and methods, yet the field of airway management has remained relatively stagnant. Despite its critical importance, significant innovation in this area has been rare. Why has there not been a transformative leap forward to improve these life-saving tools?
Let’s Put This Into Perspective
This serves as a reminder of just how much time has passed since most of the devices and methods we use today were last improved:
1943
The “modern” Macintosh laryngoscope blade was introduced.
1981
The Laryngeal Mask Airway was invented by Archie Brain.
2001
Introduction of the first video laryngoscope.
This could have impact on so many spaces:
Emergency Rooms
Operating Rooms
Intensive Care Units
First Response/EMS
Radiology
Surgery Centers
Crash Carts
Sedation Procedural Rooms
Military/VA
Dental Oral Surgery
The Power of TOAD™
The demand for a reliable, user-friendly airway rescue system that consistently establishes ventilation is vast. We believe our products fulfill this need, equipping practitioners with previously unavailable advanced rescue capabilities and add essential layers of safety for both patients and healthcare organizations.
Not all airway scenarios are the same; effective airway management spans a continuum of circumstances, each requiring a tailored approach. TOAD™ devices provide the flexibility to address every stage of this continuum: ventilation, visualization, intubation, extubation, and verification—whenever needed.
We believe that incorporating the versatility of TOAD™ products into routine intubations will establish a new standard of practice, enhancing preparedness for even the most challenging airway situations.
Our Mission
Simplify Airway Management
Make Airway Devices Simpler, Safer & Easier to Learn
Improve Safety & Outcomes
Empower Those That Help Others
Get in Touch
Do you want to get our products into your hands or simply have questions?